June 2012
1 post
Understanding The Touristic Worldview: Tourism...
Agency: DDB Sydney
Client: Tourism Australia
What exactly is tourism? And more to the point, how does one articulate its desires through representation?
Tourism is an odd conjunction of ambitions, projections of future subjectivity (“I’ll be a different person on the Mongolian Steppe” etc), social cachet and quite simply, wanting to have fun. In light of the consternation...
May 2012
6 posts
5 tags
Twee under Tattoos - Hungry Jack's 'There's...
Agency: Clemenger BBDO Sydney
Client: Hungry Jack’s
There’s a memorable transformation at the centre of this TVC from Clemenger BBDO Sydney: a Glam-Goth rocker chick eats a burger, and in the process her tattoos and cultivated appearance fade until she looks thoroughly suburban, middle-class and unpierced. Critically, she sees herself in the mirror and is horrified by the change.
...
4 tags
Outside, then outta there. Converse's 'Let's Take...
Agency: Not known (to be updated)
Client: Converse Australia
There are free shoes out there: all you have to do is find them. Converse’s new campaign places shoes in different locations across major cities in Australia, encouraging participants to find them and take home a free pair. Converse gives visual clues to the locations of the shoes on Facebook by providing photos of distinct but...
5 tags
Nice ideas hidden behind a bad product: 'Bing is...
Agency: BMF Sydney
Client: Bing/Microsoft
BMF’s Bing campaign is a clear example of a good approach hamstrung by a inadequate, ineffectual product. Research tells me that BMF conducted a multiplatform campaign across tv, YouTube, Xbox, a particularly innovative video content viewer named Slider, and the locus of the campaign: the campaign headline titled bingisfordoing.com. I easily...
International: Sir Richard's 'Vagina Rules'
Agency: TDA_Boulder
Client: Sir Richard’s
‘What won’t you put in your vagina?’ asks TDA_Boulder’s new ad campaign for condom maker Sir Richard. An excellent question, in fact, that foregrounds two very important issues: women’s sexual health and consent.
Interviewees in the TV spot respond to the question bemusedly, mainly citing certain types of men...
7 tags
Arnott's 'Truly Madly Tim Tam'
TVC here
Agency: DDB Sydney
Client: Arnott’s
Everybody loves Tim Tams; the chocolate biscuits are smothered with love almost to the point of genericide. Nevertheless, re-articulating the extent goodwill toward Tim Tams into advertising is a good strategy, and one successfully undertaken in this campaign.
Starting with the headline ‘Truly Madly Tim Tam’ and asking facebook...
7 tags
Red Bull Tweets to Beats
Agency: TBWA Tequila
Client: Red Bull Australia
From maniacs in wing suits to promo girls in Red Bull can Mini Coopers, the Red Bull marketing juggernaut marauds into the music world.
Part of the Red Bull beat suite site, which also promotes Red Bull sponsored gigs, the Tweets to Beats page gives the user a simple interface where text and hashtags can be converted into a music...
