June 2012
1 post
Understanding The Touristic Worldview: Tourism...
Agency: DDB Sydney
Client: Tourism Australia
What exactly is tourism? And more to the point, how does one articulate its desires through representation?
Tourism is an odd conjunction of ambitions, projections of future subjectivity (“I’ll be a different person on the Mongolian Steppe” etc), social cachet and quite simply, wanting to have fun. In light of the consternation...
